Health Communication Message Design Theory and Practice

ISBN-10: 1412986559
ISBN-13: 9781412986557
Edition: 2012
Authors: Hyunyi Cho
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Book details

List price: $86.00
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 10/26/2011
Binding: Paperback
Pages: 296
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 2.486
Language: English

Hyunyi Cho is an Associate Professor in the Department of Communication at Purdue University. Her areas of research and teaching focus on health communication message effects on diverse audiences, media effects on health related beliefs and behaviors, and theoretical and methodological issues in the development and evaluation of health communication interventions.

Theory-Based Message Design
From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages
The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages
Health Risk Message Design Using the Extended Parallel Process Model
Using Emotional Appeals in Health Messages
Designing Inoculation Messages for Health Communication Campaigns
Using Narratives to Promote Health: a Culture-Centric Approach
Audience-Centered Message Design
The Cultural Variance Framework for Tailoriing Health Messages
The Communication Theory of Identity as a Framework for Health Message Design
Religiosity, Spirituality and the Design of Health Communication Messages and Interventions
Addressing Health literacy in the Design of Health Messages
Addressing Fatalism with Health Communication Messages
Deigning Messages for Individuals in Different Stages of Change
Designing High Message Sensation Value Messages for the Sensation Seeking Audience

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