SAGE Handbook of Persuasion Developments in Theory and Practice

ISBN-10: 1412983134
ISBN-13: 9781412983136
Edition: 2nd 2013
List price: $120.00
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Description: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook  More...

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Book details

List price: $120.00
Edition: 2nd
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 11/6/2012
Binding: Hardcover
Pages: 456
Size: 7.00" wide x 10.00" long x 1.05" tall
Weight: 2.442
Language: English

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

James Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition.

Lijiang Shen is associate professor of Communication Studies at the University of Georgia. His primary area of research considers the impact of message features and audience characteristics in persuasive health communication, message processing, and the process of persuasion/resistance to persuasion as well as quantitative research methods in communication. His research has been published in major communication and related journals.

Fundamental Issues
Persuasion in the Rhetorical Tradition
The Effects of Message Features: Content, Structure, and Style
Media Influence as Persuasion
Outcomes of Persuasion: Behavioral, Cognitive, and Social
On Being Persuaded: Some Basic Distinctions
Theories, Perspectives, and Traditions
Discrepancy Models of Belief Change
Functional Attitude Theory
Reasoned Action Theory: Persuasion as Belief-Based Behavior Change
The Elaboration Likelihood Model
Affect and Persuasion
Reactance Theory and Persuasion
Fear Appeals
Narrative Persuasion
Inoculation Theory
Supportive and Persuasive Communication: Theoretical Intersections
Contexts, Settings, and Applications
Political Persuasion
Persuasive Strategies in Health Campaigns
The Siren's Call: Mass Media and Drug Prevention
Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising
Persuasion in the Legal Setting
Persuading in the Small Group Context
When Presumed Influence Turns Real: An Indirect Route of Media Influence
How Does Technology Persuade? Theoretical Mechanisms for Persuasive Technologies
Author Index
Subject Index
About the Authors

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