x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research

ISBN-10: 1412980186
ISBN-13: 9781412980180
Edition: 3rd 2011
Buy it from $196.98
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

New Starting from $196.98
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

Edition: 3rd
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 12/10/2010
Binding: Hardcover
Pages: 624
Size: 9.00" wide x 11.25" long x 1.50" tall
Weight: 3.630
Language: English

Kelly L. Haws is an assistant professor of marketing at Mays Business School at Texas A&M University. She received her Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 2007. Professor Haws received the University Level SLATE Award for excellence in teaching at Texas A&M. Haws conducts research related to consumer behavior, with a specific focus on issues relevant to consumer welfare. Her research interests include consumer self-control, self-control strategies, optimal consumption, measurement issues, and behavioral pricing. Dr. Haws� research has been published in the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Public Policy & Marketing and presented at various conferences, including the Association for Consumer Research, the Society for Consumer Psychology, Transformative Consumer Research, and the American Marketing Association.

Preface
Introduction
Introduction
Criteria for Scale Deletions / Additions
Criteria for Deleting Scales
Criteria for Adding New Scales
Search Procedures
Marketing
Social Psychology, Applied Psychology, Management, and Organizational Behavior
Format of the Book and Presentation of Measures
Caveats and Cautions
Evaluation of Measures
Construct Definition and Domain
Content Validity
Scale Dimensionality
Reliability
Test-retest
Internal Consistency
Construct Validity
Convergent, Discriminant, and Nomological Validity
Known Group Validity
Other Issues to Consider
Representative Sampling
Psychometric Properties Cross-Nationally
Normative Information
Response Set Bias
Summary
Traits and Individual Difference Variables
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept
Ten-Item and Five-Item Personality Inventories (Gosling, Rentfrow, and Swann 2003)
Consumer Self-Confidence: CSC (Bearden, Hardesty, and Rose 2001)
Interpersonal Orientation: CAD (Cohen 1967)
Long-Term Orientation: LTO (Bearden, Money, and Nevins 2006)
Maximization Scale (Schwartz et al 2002)
Need for Cognition: NFC (Cacioppo and Petty 1982)
Need to Evaluate Scale: NES (Jarvis and Petty 1996)
Need for Touch: NFT (Peck and Childers 2003)
Consumer's Need for Uniqueness: CNFU (Tian, Bearden, and Hunter 2001)
Preference for Consistency: PFC (Cialdini, Trost, and Newsom 1995)
Independent and Interdependent Need for Construals (Singelis 1994)
Self-Concept Clarity: SCC (Campbell, Trapnell, Heine, Katz, Lavallee, and Lehman 1996)
Self-Concepts, Person Concepts, and Product Concepts (Malhotra 1981)
Vanity: Trait Aspects of Vanity (Netemeyer, Burton, Lichtenstein 1995)
Scales Related to Consumer Compulsiveness and Impulsiveness
Compulsive Buying Index (CBI): An Expanded Measure (Ridgway, Kukar-Kinney, and Monroe 2008)
Compulsive Consumption: A Diagnostic Tool/ Clinical Screener for Classifying Compulsive Consumers (Faber and O'Guinn 1989,1992)
Hyperopia (Haws and Poyner 2008)
Impulsiveness: Buying Impulsiveness Scale (Rook and Fisher 1995)
Impulsiveness-Consumer Impulsiveness Scale: CIS (Puri 1996)
General Self-Control (Tangney, Baumeister, and Boone 2004)
Spending Self-Control: SSC (Haws and Bearden 2010)
Scales Related to Country Image and Affiliation
Country Image Scale (Martin and Eroglu 1993)
Country-of-Origin Scale (Pisharodi and Parameswaran 1992; Parameswaran and Pisharodi 1994)
Ethnocentrism-Consumer Ethnocentrism: CETSCALE (Shimp and Sharma 1987)
Horizontal and Vertical Individualism and Collectivism (Singelis et al. 1995; Triandis and Gelfand 1998)
Scales Related to Consumer Opinion Leadership and Opinion Seeking
Market Maven: Propensity to Provide Marketplace and Shopping Information (Feick and Price 1987)
Opinion Leadership (King and Summers 1970; Childers 1986)
Opinion Leadership and Information Seeking (Reynolds and Darden 1971)
Opinion Leaders and Opinion Seekers: OL and OS (Flynn, Goldsmith, and Eastman 1996)
Scales Related to Innovativeness
Cognitive and Sensory Innovativeness (Venkatraman and Price 1990)
Domain Specific Innovativeness: DSI (Goldsmith and Hofacker 1991)
High in Emergent Nature Consumers (Hoffman, Kopalle, and Novak 2010)
Innovativeness: Consumer Innovativeness (Manning, Bearden, and Madden 1995)
Innovativeness: Use Innovativeness (Price and Ridgway 1983)
The Technology Readiness Index (or Techqual���)(A. Parasuraman 2000

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×