Qualitative Communication Research Methods

ISBN-10: 1412974739

ISBN-13: 9781412974738

Edition: 3rd 2011

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Book details

List price: $98.00
Edition: 3rd
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 10/8/2010
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.298
Language: English

Bryan C. Taylor, Associate Professor, specializes in interpretive research methods, organizational communication, and cultural studies. His principal research program involves studies of nuclear and (post-) Cold War communication. This research explores ideological articulations of gender, ethnicity, technology, and (ir)rationality in organizational and cultural discourse. He is also interested in cultural studies of identity, technology, gender, organization, and media. His research has been published in Journal of Applied Communication Research, Communication Research, Critical Studies in Mass Communication, Journal of Contemporary Ethnography, Quarterly Journal of Speech, Rhetoric and Public Affairs, Studies in Cultures, Organizations, and Societies, and elsewhere. Current projects include a book about the impact of the Cold War on the speech communication discipline. He received his B.A. (1983) from the University of Massachusetts, his M.A.(1987) and Ph.D. (1991) from the University of Utah. Prior to joining the CU-Boulder faculty in 1995 he served on the faculty at Texas A&M University. He was the 1998 recipient of the Young Investigator Award from the Rhetorical and Communication Theory Division of NCA.

Thomas R. Lindlof is a Professor in the School of Journalism and Telecommunications at the University of Kentucky. He received his B.A. from the University of Florida, and his M.A. and Ph.D. from the University of Texas at Austin. Prior to joining the University of Kentucky faculty, he served on the faculty at the Pennsylvania State University. His research and graduate teaching are focused on the cultural analysis of mediated communication, media audience theory and research, social uses of communication technology, and interpretive research methods. His research has appeared in numerous scholarly outlets, including Communication Research, the Journal of Communication, the Journal of Broadcasting & Electronic Media, Journalism Quarterly, Journalism Studies, the Journal of Media and Religion, the Social Science Computer Review, and Communication Yearbook. He has served as the editor of the Journal of Broadcasting & Electronic Media, and currently serves on the editorial boards of four journals. He has written or edited five books. His latest book, Hollywood under Siege: Martin Scorsese, the Religious Right, and the Culture Wars, was published by the University Press of Kentucky in 2008.

Preface
Acknowledgments
Introduction to Qualitative Communication Research
Introduction: Working With (and Studying) Cops
Four Paradigms and (Maybe) a Funeral: A Brief History of Qualitative Communication Research
Feeling Corporate, Going Global: Two Trends in Qualitative Communication Research
Looking Closer: The Conduct of Qualitative Research in Communication
Applied Communication
Group Communication
Health Communication
Intercultural Communication
Interpersonal Communication
Language and Social Interaction
Media and Technology Studies
Organizational Communication
Performance Studies
Rhetoric
Strategic Communication
Conclusion
Theoretical Traditions and Qualitative Communication Research
Qualitative Research and Communication Theory
The Phenomenological Tradition
The Sociocultural Tradition
Ethnomethodology
Symbolic Interactionism
Social Constructionism
Ethnography of Communication
Structuration Theory
Actor Network Theory
The Critical Tradition
Feminism
Postcolonialism
Critical Race Theory
Cultural Studies
Conclusion
Design I: Planning Research Projects
Introduction
"My City, My Society, and My Life": Renee's Story
Sources of Research Ideas
Personal Experiences and Opportunities
Theory and Research Literature
Public Problems
Funding Priorities
Moving Toward a Commitment
Evaluating the Scene
Casing the Scene
Assessing Feasibility
Consulting Colleagues, Mentors, and Experts
Developing Emic and Etic Perspectives
Conclusion
Design II: Implementing Research Projects
Introduction
Negotiating Access
Gatekeepers
Sponsors
Telling a Research Story
Clarifying the Involvement
Exploratory Methods
Sampling
Sampling Units
Sampling Strategies
Sample Size
Human Subject Protections
Informed Consent
Instruments
Vulnerable Groups
Data Security
Textual Representation
The Research Proposal
Title
Abstract or Executive Summary
Rationale
Conceptualization
Research Questions
Methodology, Protocol, and Logistics
Analysis
Schedule
Conclusion
Exercises
Producing Data I: Participating, Observing, and Recording Social Action
Introduction: Fieldwork, Ethnography, and Participant Observation
Successful Participant Observation
Tolerance for Marginality
Embodiment
Spontaneous Decision Making
Being an Ethical Person
Difference Matters
Adapting Roles
Roles Based on Degree of Participation
Roles Based on Social Function
Tactical Observing
Who Are the Actors?
How Is the Scene Set Up?
How Do Initial Interactions Occur?
How do Actors Claim Attention?
Where and When Do Actors Interact?
Which Events Are Significant?
Writing Fieldnotes
Scratch Notes and Headnotes
Fieldnotes
Fieldwork and Fieldnotes: An Exemplar
Journals and Diaries
New Media and Participant Observation
Conclusion
Exercises
Producing Data II: Qualitative Interviewing
Introduction
Purposes of the Qualitative Interview
Types of Interviews in Communication Research
Ethnographic Interviews
Informant Interviews
Respondent Interviews
Narrative Interviews
Focus Group Interviews
The Practices of Interviewing
The Interview Context
Recording Interviews
Developing Rapport
Listening
Question Design and Use
Interview Schedules and Interview Guides
Nondirective Questions
Directive Questions
Finishing Up
Transcribing Interviews
Conclusion
Exercises
Producing Data III: Analyzing Material Culture and Documents
Introduction
Material Culture
Material Culture in Qualitative Research
Making Material Culture Visible
Documents
Documents in Qualitative Research
Types of Documents
Advantages of Document Analysis
Conclusion
Exercises
Sensemaking: Qualitative Data Analysis and Interpretation
Introduction
Qualitative Data Analysis
In-Process Writing
Categories and Codes
Coding Narratives
Grounded Theory
Coding Example: An Interview Text
Coding Example: Invisible Disability in Families
Leaving the Research Site
Tools for Analysis
Manual Methods
Computer-Assisted Qualitative Data Analysis Software (CAQDAS)
Interpretation
Conceptual Devices in Interpretation
Exemplars in Interpretation
Evaluating Interpretations
Triangulation, Disjuncture, and Crystallization
Negative Case Analysis
Member Validation
Conclusion
Exercises
Writing, Authoring, and Publishing
Introduction: Going Public
The Crisis of Representation
After the Fall: Reading and Writing Qualitative Research
Voice
Narrative Presence
The Genre-Audience Nexus
Institutional Contexts of Qualitative Writing
Academic Politics
Publishing Economics
New Media
The Craft of Qualitative Writing: Three Types of Format and Their Related Strategies
Traditional Writing Format
Alternative Writing Format
Multimedia Writing Format
Some Final Thoughts on Writing
Exercises
Epilogue
References
Author Index
Subject Index
About the Authors
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