Focus Groups A Practical Guide for Applied Research

ISBN-10: 1412969476
ISBN-13: 9781412969475
Edition: 4th 2009
List price: $65.00
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Description: This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.

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Book details

List price: $65.00
Edition: 4th
Copyright year: 2009
Publisher: SAGE Publications, Incorporated
Publication date: 10/15/2008
Binding: Comb Bound 
Pages: 240
Size: 7.75" wide x 9.00" long x 0.75" tall
Weight: 1.276
Language: English

This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.

Ashwani Kumar is Associate Professor at the Tata Institute of Social Sciences, Mumbai. He is also the author of lsquo;Community Warriors: State, Peasants and Caste Armies in Biharrsquo; (Anthem Press 2008). Dirk Messner is Director of the German Development Institute (DIE) in Bonn and Professor of Political Science at the University Duisburg-Essen. He is also a member of the German Advisory Council on Global Change (WBGU).

Preface
Acknowledgements
Overview of Focus Groups
Planning the Focus Group Study
Developing a Questioning Route
Participants in a Focus Group
Moderating Skills
Analyzing Focus Group Results
Reporting
Styles of Focus Group Research
Focus Group Interviews With Young People
International and Cross-Cultural Focus Groups Interviewing
Telephone and Internet Focus Group Interviewing
Focus Group Interviews Within the Organization
Modifications of Focus Groups
Answering Questions About the Quality of Focus Group Research

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