How to Conduct Surveys A Step-by-Step Guide

ISBN-10: 141296668X
ISBN-13: 9781412966689
Edition: 4th 2009
List price: $54.00
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Description: The Fourth Edition of this book shares the same goal as the previous editions: to guide readers to developing their own rigorous surveys and to evaluate the credibility of other ones. This new edition continues to give practical step-by-step advice  More...

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Book details

List price: $54.00
Edition: 4th
Copyright year: 2009
Publisher: SAGE Publications, Incorporated
Publication date: 9/29/2008
Binding: Paperback
Pages: 136
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 0.792
Language: English

The Fourth Edition of this book shares the same goal as the previous editions: to guide readers to developing their own rigorous surveys and to evaluate the credibility of other ones. This new edition continues to give practical step-by-step advice on how to achieve the goal. Written in the same clear and accessible style as her other works, author Arlene Fink has completely revised this edition to reflect changes in the way people prepare surveys, use them with the public, and report the results. Key Features Covers new content, including a section on the internal and external validity of research designs Reflects changes in the way people prepare surveys, use them with the public, and report the results with increased emphasis on online surveys Presentsa new section that appearsthroughout the book call Making the Decision that help the reader make informed choices by offering guidance in choosing survey types, question types, sampling strategies, research designs, and data analytic methods Includes a new end of chapter feature called Summing Up sections to make sure the reader understands the most important concepts Offers a completely revised data analysis chapter to take into account the availability of statistical programs with a new section on analyzing qualitative data from open ended questions Provides a new section on internal and external validity of research designs with more information on Likert scales, cross tabs and downloading data from online surveys Givesreaderslinks to exemplary "surveys in practice" Contains fully updated examples and references

Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California , Los Angeles and President of the Langley Research Institute . Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted many research studies in medicine, public health and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and its Health Services Research Center and is on the Advisory Board of the University of Southern California 's Minority Research Center . She is also a consultant to the American Society for Bioethics, the International Society for Clinical Bioethics, and L'institut de Promotion del la Pr � vention Secondaire en Addictologie (IPPSA) Paris, France. Professor Fink has lectured extensively in the United States and internationally and is the author of over 100 peer-reviewed articles and 15 textbooks.

Preface
Conducting Surveys: Everyone Is Doing It
The Survey Form: Questions, Scales, and Appearance
Getting It Together: Some Practical Concerns
Sampling
Survey Design: Environmental Control
Analyzing & Organizing Data From Surveys
Presenting the Survey Results
Index

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