x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

School Public Relations for Student Success

ISBN-10: 1412965683
ISBN-13: 9781412965682
Edition: 2009
Authors: Edward H. Moore
Buy it from $38.26
eBook available
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

New Starting from $38.26
eBooks Starting from $34.95
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

Copyright year: 2009
Publisher: Corwin Press
Publication date: 7/15/2009
Binding: Paperback
Pages: 184
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 1.056
Language: English

Edward H. Moore started his career as a high school journalism teacher and school public relations practitioner. In more than 25 years as an educator, journalist, and public relations counselor, Moore has written and presented extensively on school public relations issues. He is an associate professor in the College of Communication at Rowan University. He previously served as associate director of the National School Public Relations Association and managing editor of the newsletter Communication Briefings . Moore is an accredited member of the National School Public Relations Association and the Public Relations Society of America.

Preface
Acknowledgments
About the Author
The High Stakes of School PR: Student Success
Strong Relationships Support Student Success
Perceptions and Reputations Matter
School PR Efforts Reflect Reality
School PR Basics: Do and Tell
Questions for Assessing School PR Support for Student Success
Understanding How PR Serves Your Students and Schools
Connecting Teaching and School PR
School PR in Action
Serving All School PR Audiences
Questions for Assessing Commitments to School PR Excellence
Defining Your School PR Needs
Defining School Public Relations
Organizing School PR Efforts
Different Needs, Different Roles in School PR
Use Available School PR Support
Questions for Assessing School PR Roles and Resources
Organizing Your School PR Efforts
Defining School PR Success
Key Components for Success
Getting School PR Research
Examples: Putting School PR Research to Work
Setting School PR Objectives
Deciding Strategies
Picking Tactics
Examples: Defining Your School PR Tactics
Checklist: The 12-Step School PR Planner
Q&A: Frank Basso Discusses How Schools Should Plan and Measure PR Efforts
Getting Useful School PR Research
Examples: School PR Research Myths to Address
Examples: School PR Research Sources
Early-Warning Roles of PR Research
Questions for Assessing School PR Research
Q&A: Cynthia E. Banach Talks About the Importance of Communication Research to School PR Efforts
Creating Goodwill Ambassadors for Your School
Examples: The People Who Make or Break School PR
Communication Happens: Planned or Not
Listening: Making Communication Two-Way
Examples: Listening Opportunities in Schools
Checklist: Getting Started With Internal School PR
Achieving School PR Success: Employees
The Real Power in School PR: When People Care
Creating a Team That Works
Know All of the Audiences
Ideas for School PR Activities With Employees
Checklist: Ideas for Helping Employees Deal With Upset Customers
Achieving School PR Success: Parents
What Parents Want
Example: Targeting Messages to Parents
Analyze Your Messages
Ideas for School PR Activities With Parents
Checklist: Engagement Idea Starters for Parents
Achieving School PR Success: Students
Students Talk, People Listen
Supporting School Communication by Students
Celebrate All Student Successes
Ideas for School PR Activities With Students
Achieving School PR Success: Volunteers and Other School Visitors
Welcoming Outsiders to Your School
First Impressions Last
Ideas for School PR Activities With Visitors
Achieving School PR Success: Diverse Audiences
Diversity's Impact on School PR
Use PR to Tap Diversity's Power
Ideas for School PR Activities With Diverse Populations
Achieving School PR Success: Seniors
Boost Senior Involvement
Ideas for School PR Activities With Seniors
Q&A: Diane Holtzman Talks About Involving Seniors in School PR Efforts
Achieving School PR Success: Businesses and Vendors
Tap Business Expertise and Influence
Build Working Partnerships
Ideas for School PR Activities With Businesses
Q&A: John Moscatelli Discusses How Schools and Businesses Can Work Together
Q&A: Dr. William J. Banach Discusses How Marketing Can Contribute to School PR Efforts
Achieving School PR Success: Community Leaders
Encourage Active Involvement
Ideas for School PR Activities With Community Leaders
Q&A: Dr. Don Bagin Talks About Key Communicators and School PR
Creating Your School PR Messages and Content
Creating Messages That Work
Linking Messages to Needs and Beliefs
Example: Creating Messages That Spark Action
Pay Attention to Message Meanings
Some Suggestions for Building Such Messages
Writing for Readership
Revising Copy to Strengthen Messages
Transitions: Shifting Gears Between Ideas
Assuring Message Transparency
Delivering Your School PR Messages and Content: In Print and Online
Organizing Public Relations Tactics
Communicating Through Design
Accommodate How People Read
Ideas for Facilitating Communication
Headlines Need Special Attention
Don't Be Anonymous
Consistency Creates Credibility
Package Your Information
Delivering Your School PR Messages and Content: In the News Media
Why Schools Use the News Media to Communicate
What Do the Media Offer Schools?
How Does Publicity Relate to Public Relations?
Who Speaks to the Media?
What Is News?
Tactics for Getting Stories to the Media
Building Solid Relationships With Reporters and Editors
Ways to Connect Schools and the Media Covering Them
Setting Interview Ground Rules
Choosing a Good Interview Location
Know What Makes for a Successful Interview
Preparing for Interview Questions You'll Face
Handling Tough Interview Questions
Learn to Leverage School News
Q&A: M. Larry Litwin Talks About Working With the News Media
Delivering Your School PR Messages and Content: In Person
Dealing With Others One-on-One
Face-to-Face Tactics in Action
Ideas for Creating Successful School Gatherings
Planning and Writing Presentations and Speeches
Accommodating the Audience
Getting the Right Introduction
Creating Great Visuals
Handling Questions During and After Presentations
Presenting to Unfriendly Audiences
Personal Communication During Crises
Tapping the PR Power in Good Etiquette
School PR: How You Can Make a Difference Now
School PR Resources
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×