Survey Research Methods

Name: Survey Research Methods
Price: 3.05 USD
Availability: InStock
ISBN: 9781412958417

ISBN-10: 1412958415

ISBN-13: 9781412958417

Edition: 4th 2009

Authors: Floyd J. Fowler, Floyd J. Fowler

List price: $52.00

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Description:

Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued…

Book details

List price: $52.00
Edition: 4th
Copyright year: 2009
Publisher: SAGE Publications, Incorporated
Publication date: 9/5/2008
Binding: Paperback
Pages: 216
Size: 5.50" wide x 8.50" long x 0.48" tall
Weight: 0.594
Language: English

Floyd J. Fowler Jr. nbsp; is a graduate of Wesleyan University and nbsp; received a Ph.D. from the University of Michigan in 1966. He has been a Senior Research Fellow at the Center for Survey Research at UMASS Boston since 1971. He was Director of the Center for 14 years. Dr. Fowler is the author (or co-author) of four text books on survey methods, as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.



Preface



Introduction



Types of Error in Surveys



Sampling



Nonresponse: Implementing a Sample Design



Methods of Data Collection



Designing Questions to be Good Measures



Evaluating Survey Questions and Instruments



Survey Interviewing



Preparing Survey Data for Analysis



Analyzing Survey Data



Ethical Issues in Survey Research



Providing Information About Survey Methods



Survey Error in Perspective