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Survey Research Methods

ISBN-10: 1412958415
ISBN-13: 9781412958417
Edition: 4th 2009
List price: $52.00
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Description: Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of  More...

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Book details

List price: $52.00
Edition: 4th
Copyright year: 2009
Publisher: SAGE Publications, Incorporated
Publication date: 9/5/2008
Binding: Paperback
Pages: 216
Size: 5.50" wide x 8.25" long x 0.50" tall
Weight: 0.792
Language: English

Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.

Floyd J. Fowler Jr. nbsp; is a graduate of Wesleyan University and nbsp; received a Ph.D. from the University of Michigan in 1966. He has been a Senior Research Fellow at the Center for Survey Research at UMASS Boston since 1971. He was Director of the Center for 14 years. Dr. Fowler is the author (or co-author) of four text books on survey methods, as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

Preface
Introduction
Types of Error in Surveys
Sampling
Nonresponse: Implementing a Sample Design
Methods of Data Collection
Designing Questions to be Good Measures
Evaluating Survey Questions and Instruments
Survey Interviewing
Preparing Survey Data for Analysis
Analyzing Survey Data
Ethical Issues in Survey Research
Providing Information About Survey Methods
Survey Error in Perspective

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