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Introduction to Quantitative Research | |
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An Overview of Quantitative Research | |
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Steps in Quantitative Research | |
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An Overview of the Book | |
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Using Statistics in Quantitative Research | |
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Types of Statistics | |
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The Logic of Hypothesis Testing | |
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Writing Results | |
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Sample SPSS Output | |
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Independent Samples or Students t-Test | |
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Understanding the Independent Samples t-Test | |
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Calculating the Independent Samples t-test | |
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Assumptions of the t-Test | |
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Using Computer Programs to Calculate t-Tests | |
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Interpreting Results of an Independent Samples t-Test | |
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The Independent Samples t-Test in Communication Research | |
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Sample SPSS Printouts | |
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ONEWAY Analysis of Variance | |
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Understanding the ONEWAY ANOVA | |
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Calculating a ONEWAY ANOVA | |
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Assumptions of the ONEWAY ANOVA | |
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Using a Computer to Calculate ONEWAY ANOVA | |
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Interpreting the Results of a Significant ONEWAY | |
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The ONEWAY ANOVA in Communication Research | |
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Sample SPSS Printouts | |
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Factorial ANOVA | |
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Understanding the Factorial ANOVA | |
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Calculating the Factorial ANOVA | |
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Assumptions of ANOVA | |
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Using Computer Programs to Calculate Factorial ANOVAs | |
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Interpreting the Results of a Significant ANOVA | |
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The Factorial ANOVA in Communication Research | |
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Sample SPSS Printouts | |
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Analysis of Covariance | |
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Understanding the Analysis of Covariance | |
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Assumptions of the ANCOVA | |
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Interpreting the Results of ANCOVA | |
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Concluding Comments of ANCOVA | |
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The ANCOVA in Communication Research | |
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Sample SPSS Printouts | |
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Multivariate ANOVA | |
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Multivariate Design | |
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Repeated Measures | |
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The MANOVA in Communication Research | |
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Sample SPSS Printouts | |
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Chi Square-Statistic | |
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Understanding the Chi-Square Statistic | |
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Calculating a Chi-Square | |
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Assumptions of the Chi-Square Statistic | |
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Using Computer Programs to Calculate a Chi-Square | |
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Interpreting the Results of a Significant Chi-Square Statistic | |
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The Chi-Square in Communication Research | |
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Sample SPSS Printouts | |
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Simple Bivariate Correlation | |
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Understanding the Correlation Coefficient | |
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Calculating the Correlation Coefficient | |
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Assumptions of the Correlation Coefficient | |
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Using Computer Programs to Calculate Correlation Coefficients | |
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Interpreting the Results of a Correlation | |
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Correcting for Various Artifacts | |
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The Correlation Coefficient in Communication Research | |
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Sample SPSS Printouts | |
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Multiple Regression | |
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Understanding Multiple Regression | |
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Calculating a Multiple Regression | |
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Assumptions of Multiple Regression | |
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Using Computer Programs to Calculate Regression | |
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Interpreting the Results of a Multiple Regression | |
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Multiple Regression in Communication Research | |
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Sample SPSS Output | |
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Factor Analysis | |
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The Purpose of Factor Analysis | |
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Exploratory Factor Analysis (EFA) | |
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Confirmatory Factor Analysis (CFA) | |
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Factor Analysis in Communication Research | |
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Advanced Modeling Techniques | |
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Understanding Advanced Modeling | |
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Describing the Model | |
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Understanding the Test | |
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Two Methods of Analysis | |
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Other Advanced Modeling Approaches | |
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Path Analysis in Communication Research | |
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Meta-Analysis | |
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The Mathematical Argument for Meta-Analysis | |
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The Practical Argument for Meta-Analysis | |
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The Structure of Writing a Meta-Analysis | |
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Meta Analysis in Communication Research | |
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Critical Values for the t Statistic | |
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Critical Values for the Chi Square Statisic | |
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Critical Values for the F Statistic | |
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Critical Values for the r Statistic | |