Quantitative Research in Communication

ISBN-10: 141295696X
ISBN-13: 9781412956963
Edition: 2009
List price: $65.00 Buy it from $38.63
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Description: Statistical Procedures in Communication Research is a textbook for use in advanced undergraduate and entry-level graduate courses in research methods and//or quantitative methods. The book is designed to be economical and is focused on core topics  More...

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Book details

List price: $65.00
Copyright year: 2009
Publisher: SAGE Publications, Incorporated
Publication date: 9/12/2008
Binding: Paperback
Pages: 256
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.990
Language: English

Statistical Procedures in Communication Research is a textbook for use in advanced undergraduate and entry-level graduate courses in research methods and//or quantitative methods. The book is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression). In addition, annotated excerpts from research journal articles illustrate the use of various procedures.

Introduction to Quantitative Research
An Overview of Quantitative Research
Steps in Quantitative Research
An Overview of the Book
Using Statistics in Quantitative Research
Types of Statistics
The Logic of Hypothesis Testing
Writing Results
Sample SPSS Output
Independent Samples or Students t-Test
Understanding the Independent Samples t-Test
Calculating the Independent Samples t-test
Assumptions of the t-Test
Using Computer Programs to Calculate t-Tests
Interpreting Results of an Independent Samples t-Test
The Independent Samples t-Test in Communication Research
Sample SPSS Printouts
ONEWAY Analysis of Variance
Understanding the ONEWAY ANOVA
Calculating a ONEWAY ANOVA
Assumptions of the ONEWAY ANOVA
Using a Computer to Calculate ONEWAY ANOVA
Interpreting the Results of a Significant ONEWAY
The ONEWAY ANOVA in Communication Research
Sample SPSS Printouts
Factorial ANOVA
Understanding the Factorial ANOVA
Calculating the Factorial ANOVA
Assumptions of ANOVA
Using Computer Programs to Calculate Factorial ANOVAs
Interpreting the Results of a Significant ANOVA
The Factorial ANOVA in Communication Research
Sample SPSS Printouts
Analysis of Covariance
Understanding the Analysis of Covariance
Assumptions of the ANCOVA
Interpreting the Results of ANCOVA
Concluding Comments of ANCOVA
The ANCOVA in Communication Research
Sample SPSS Printouts
Multivariate ANOVA
Multivariate Design
Repeated Measures
The MANOVA in Communication Research
Sample SPSS Printouts
Chi Square-Statistic
Understanding the Chi-Square Statistic
Calculating a Chi-Square
Assumptions of the Chi-Square Statistic
Using Computer Programs to Calculate a Chi-Square
Interpreting the Results of a Significant Chi-Square Statistic
The Chi-Square in Communication Research
Sample SPSS Printouts
Simple Bivariate Correlation
Understanding the Correlation Coefficient
Calculating the Correlation Coefficient
Assumptions of the Correlation Coefficient
Using Computer Programs to Calculate Correlation Coefficients
Interpreting the Results of a Correlation
Correcting for Various Artifacts
The Correlation Coefficient in Communication Research
Sample SPSS Printouts
Multiple Regression
Understanding Multiple Regression
Calculating a Multiple Regression
Assumptions of Multiple Regression
Using Computer Programs to Calculate Regression
Interpreting the Results of a Multiple Regression
Multiple Regression in Communication Research
Sample SPSS Output
Factor Analysis
The Purpose of Factor Analysis
Exploratory Factor Analysis (EFA)
Confirmatory Factor Analysis (CFA)
Factor Analysis in Communication Research
Advanced Modeling Techniques
Understanding Advanced Modeling
Describing the Model
Understanding the Test
Two Methods of Analysis
Other Advanced Modeling Approaches
Path Analysis in Communication Research
Meta-Analysis
The Mathematical Argument for Meta-Analysis
The Practical Argument for Meta-Analysis
The Structure of Writing a Meta-Analysis
Meta Analysis in Communication Research
Critical Values for the t Statistic
Critical Values for the Chi Square Statisic
Critical Values for the F Statistic
Critical Values for the r Statistic

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