Business of Media Corporate Media and the Public Interest

ISBN-10: 1412913152
ISBN-13: 9781412913157
Edition: 2nd 2006 (Revised)
List price: $81.00 Buy it from $3.94
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Description: The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and  More...

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Book details

List price: $81.00
Edition: 2nd
Copyright year: 2006
Publisher: SAGE Publications, Incorporated
Publication date: 8/18/2005
Binding: Paperback
Pages: 336
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.254
Language: English

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics. Key Features: Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest) Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies Assesses the impact of recent changes in the media industry using the public sphere model on social and political life Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background

Introduction
The New Media Industry and an Old Dilemma
Profits and The Public Interest: Theoretical and Historical Context
Media, Markets and the Public Sphere
The Rise and (De)Regulation of the Media Industry
Industry Structure and Corporate Strategy: Explaining The Rise of Media Conglomerates
The New Media Giants
Changing Industry Structure
Strategies of the New Media Giants
Neglecting The Public Interest: Media Conglomerates and The Public Sphere
How Business Strategy Shapes Media Content
How the Media Business Influences Society
Choosing the Future
Citizens, Policy and the Public Interest

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