Political Communication in American Campaigns

ISBN-10: 1412909457

ISBN-13: 9781412909457

Edition: 2008

Authors: Joseph S. Tuman
List price: $74.00 Buy it from $38.71
eBook available
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candidate/campaign interaction with mass media. This approach provides today's undergraduates with a thorough understanding of the methodological approaches to strategies and practices in American campaigns. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.

New Starting from $72.08
eBooks Starting from $37.00
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $74.00
Copyright year: 2008
Publisher: SAGE Publications, Incorporated
Publication date: 10/19/2007
Binding: Paperback
Pages: 304
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 1.144
Language: English

Joseph S. Tuman (J.D., University of California, Berkeley; B.A., political science, University of California, Berkeley) is Professor of Political and Legal Communications at San Francisco State University, where he regularly teaches upper-division courses in rhetoric and terrorism, political and legal communication, argumentation & advocacy, and technology and human communication. A past recipient of the Jacobus tenBroek Society Award for Teaching Excellence, Professor Tuman has also taught at the University of California, St. Mary's College, the New School for Social esearch, and Paris II, the top law school in France. He is the author of Political Communication in American Campaigns(SAGE, �2008) and the co-author of numerous books, including Freedom of Speech in the Marketplace of Ideas and of The Bedford/St. Martin's Guide to Public Speaking; he has also been the journal editor of Contemporary Argumentation & Debate: The Journal of the Cross Examination Debate Association. His work has been featured in news publications such as the New York Times, Los Angeles Times and the San Francisco Chronicle, and he has served as a network analyst for news programs on ABC, NBC, CNN and CNN International, FOX and the BBC. He currently appears as a regular political commentator for CBS in the western United States.

Introduction: Bobby Kennedy and Me
Introduction to Political Communication
Democracy, Voter Participation and Voter Apathy
Elections as Contests
Election as a Process of Communication
Political Communication as Process
The Players in the Process
Political Parties
Political Consultants
Political Surrogates
The Media: Reporters and Pundits
The Players and the Process in Perspective
Campaign Oratory and the Communication Process
Getting the Message Right
Typologies of Political Campaign Speeches
Convention Speeches
The Inaugural Address
Conclusion
Methods for Deconstructing Political Oratory
Political Oratory and Public Speaking as Audience-Centered Rhetoric
Political Oratory and Rhetorical Appeals
Political Oratory and Rhetorical Figures
Political Oratory and Rhetorical Fallacies
Conclusions
Political Campaign Speech Examples
Richard Nixon's "Checkers"
Barbara Jordan's "Who Then Will Speak for the Common Good?"
John McCain's Keynote Address to the 2004 GOP National Convention
Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers
Conclusions
Introduction to Political Debates
Understanding Debate
Debate and Democracy
Political Campaign Debates
Conclusion
Negotiations, Tactics and Strategies for Political Debates
Negotiating the Details of the Debate Before the Debate
Pre-Debate Pitch and Spin
Strategies in Debate Performance
Tactics in Debate Performance
Post-Debate Spin
Conclusion
Political Communication and Mass Media
Defining Mass Media
Mass Media and Political Communication
Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard
Conclusion
How Campaigns Influence and/or Control Mass Media
Strategies for Influencing Free Media
Strategies for Paid Media
Blended Media Strategies and Future Trends with Blogs
Conclusion
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×