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Political Communication in American Campaigns

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ISBN-10: 1412909457

ISBN-13: 9781412909457

Edition: 2008

Authors: Joseph S. Tuman

List price: $129.00
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Description:

Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candidate/campaign interaction with mass media. This approach provides today's undergraduates with a thorough understanding of the methodological approaches to strategies and practices in American campaigns. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards…    
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Book details

List price: $129.00
Copyright year: 2008
Publisher: SAGE Publications, Incorporated
Publication date: 10/19/2007
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.55" tall
Weight: 0.880
Language: English

Joseph S. Tuman (J.D., University of California, Berkeley; B.A., political science, University of California, Berkeley) is Professor of Political and Legal Communications at San Francisco State University, where he regularly teaches upper-division courses in rhetoric and terrorism, political and legal communication, argumentation & advocacy, and technology and human communication. A past recipient of the Jacobus tenBroek Society Award for Teaching Excellence, Professor Tuman has also taught at the University of California, St. Mary's College, the New School for Social esearch, and Paris II, the top law school in France. He is the author of Political Communication in American Campaigns(SAGE,…    

Introduction: Bobby Kennedy and Me
Introduction to Political Communication
Democracy, Voter Participation and Voter Apathy
Elections as Contests
Election as a Process of Communication
Political Communication as Process
The Players in the Process
Political Parties
Political Consultants
Political Surrogates
The Media: Reporters and Pundits
The Players and the Process in Perspective
Campaign Oratory and the Communication Process
Getting the Message Right
Typologies of Political Campaign Speeches
Convention Speeches
The Inaugural Address
Conclusion
Methods for Deconstructing Political Oratory
Political Oratory and Public Speaking as Audience-Centered Rhetoric
Political Oratory and Rhetorical Appeals
Political Oratory and Rhetorical Figures
Political Oratory and Rhetorical Fallacies
Conclusions
Political Campaign Speech Examples
Richard Nixon's "Checkers"
Barbara Jordan's "Who Then Will Speak for the Common Good?"
John McCain's Keynote Address to the 2004 GOP National Convention
Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers
Conclusions
Introduction to Political Debates
Understanding Debate
Debate and Democracy
Political Campaign Debates
Conclusion
Negotiations, Tactics and Strategies for Political Debates
Negotiating the Details of the Debate Before the Debate
Pre-Debate Pitch and Spin
Strategies in Debate Performance
Tactics in Debate Performance
Post-Debate Spin
Conclusion
Political Communication and Mass Media
Defining Mass Media
Mass Media and Political Communication
Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard
Conclusion
How Campaigns Influence and/or Control Mass Media
Strategies for Influencing Free Media
Strategies for Paid Media
Blended Media Strategies and Future Trends with Blogs
Conclusion