Strategic Management in the Media Theory to Practice

ISBN-10: 1412903130

ISBN-13: 9781412903134

Edition: 2008

Authors: Lucy K�ng

List price: $73.00 Buy it from $27.14
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Description:

Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsman, CNN, MTV, Disney and Pixar.
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Book details

List price: $73.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 4/28/2008
Binding: Paperback
Pages: 256
Size: 6.75" wide x 9.50" long x 0.75" tall
Weight: 1.100
Language: English

Introduction
Strategic Context
Sectors of the Media Industry
Trends in the Strategic Environment
Convergence and its Causes
From Context To Concepts
Strategy in the Media Industries
Managing Technological Change
Creativity and Innovation
Cognition, Culture and Strategy
Organisational Structure
Leadership
Conclusions
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