Skip to content
Cart (0) Free shipping over $35*
Buybacks (0) Free shipping on buybacks
loading
Help Contact
Return rental ›

Airline Marketing and Management

Best in textbook rentals since 2012!

ISBN-10: 1409401499

ISBN-13: 9781409401490

Edition: 7th 2012 (Revised)

Authors: Stephen Shaw

List price: $34.99
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
Sell
Get cash fast!
Marketplace
5 new & used from $6.75
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on:*Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines.* An explanation of the US/EU 'Open Skies' agreement and analysis of its…    
Customers also bought

Book details

List price: $34.99
Edition: 7th
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 7/7/2011
Binding: Paperback
Pages: 378
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.738
Language: English

  • TextbookRush.com BBB Business Review
  • Trustpilot
Like TextbookRush on Facebook Follow TextbookRush on X Follow TextbookRush on Instagram Subscribe to TextbookRush on YouTube Follow TextbookRush on Pinterest Add TextbookRush on Snapchat Add TextbookRush on TikTok
© 2002-2024 TextbookRush
Subscribe