Hollywood Stardom

ISBN-10: 140517983X
ISBN-13: 9781405179836
Edition: 2013
Authors: Paul McDonald
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Description: By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.Integrates the traditions of star studies and industry studies to establish  More...

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Book details

Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/4/2013
Binding: Paperback
Pages: 352
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.100
Language: English

By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’Offers the first extensive analysis of stardom in the ‘post-studio’ eraCombines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film marketDraws on an extensive body of research data not previously deployed in film scholarshipA wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts

Paul McDonald is Professor in Film and Television Studies at the University of Portsmouth, UK. He is the author of Video and DVD Industries and The Star System: Hollywood's Production of Popular Identities and co-editor for the International Screen Industries series from the British Film Institute.Janet Wasko is the Knight Chair in Communication Research at the University of Oregon. She is the author of How Hollywood Works, Understanding Disney: The Manufacture of Fantasy, and Hollywood in the Information Age: Beyond the Silver Screen. She also edited A Companion to Television and Dazzled by Disney? The Global Disney Audience Project.

List of Figures
List of Tables
Acknowledgments
Introduction
Star Business
The Symbolic Commerce of Hollywood Stardom
Star-as-Brand
The Extraordinary Ordinariness of Tom Hanks
Star System
Post-Studio Stardom
Money and Talent
"The Will Smith Business"
Star Performance
Spectacular Acts
Prestige Stardom and the Awards System
Starring Julia Roberts
Conclusion
Appendix: Academy Award Nominees and Winners in the Actress and Actor in a Leading Role Categories, 1990-2009
References
Index

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