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Strategic Management of Health Care Organizations

ISBN-10: 140517918X
ISBN-13: 9781405179188
Edition: 6th 2009
List price: $80.00
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Book details

List price: $80.00
Edition: 6th
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/27/2009
Binding: Hardcover
Pages: 880
Size: 7.75" wide x 10.00" long x 1.75" tall
Weight: 4.202
Language: English

Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations , is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice, and the campaign board for the United Way of Central Carolinas.

Outline of Proposed Changes for
Strategic Management of Health Care Organizations 6th Edition
Chapter
Proposed Changes
� The Nature of Strategic Management
Move Exhibit 1-1 to Chapter 2. Remove Exhibit 1-2. Shorten sections on Strategic Thinking, Strategic Planning, and Strategic Momentum. Substantially improve artwork in Exhibit 1-3. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section. Include 5 Perspectives per chapter plus one �Manager�s Bookshelf.� Focus on making perspectives as time independent as possible
� Understanding and Analyzing the General and Health Care Environment
Better focus chapter on environmental analysis of two of the three environments. Substantially shorten section on the Components of the General and Health Environments. Move Perspective 2-1 to Chapter 1. Move Stakeholder section to Chapter 3. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section. Shorten discussion of methods pp. 78-80. Exhibit 2-10 essentially summarizes much of this discussion
� Service Area Competitor Analysis
Better clarify Service Area Profile section. Add Stakeholder Analysis to process for service area analysis. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section
� Internal Environmental Analysis and Competitive Advantage
No major revisions. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section. Update American Healthways example relative to current characteristics of company or replace example entirely
� Directional Strategies
No major revisions. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section. Attempt to develop a better, more efficient way of illustrating the multiple components of mission, vision, and value statements. Redo discussion of Board of Directors in view of recent discussions in health care such the HealthSouth scandal and the nature of Board involvement/noninvolvement. This would liven up the section considerably
� Developing Strategic Alternatives
Eliminate Exhibit 6-20. No major revisions. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section
� Evaluation of Strategic Alternatives and Strategic Choice
No major revisions. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section
� Value Adding Service Delivery Strategies
Shorten and tighten up entire chapter. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section. Shorten discussion of health care customer, branding [pp. 341-348]
� Value Adding Support Strategies
No major revisions. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section
� Communicating the Strategy and Developing Action Plans
No major revisions. Update or change Introductory Incident, Perspectives, and in-chapter examples. Add one �Health Care Manager�s Book Self� book review. Update literature/Notes. Remove Additional Readings section
Cases section (20 cases) - 400pp

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