Persuasive Messages The Process of Influence

ISBN-10: 1405158212
ISBN-13: 9781405158213
Edition: 2008
List price: $69.95 Buy it from $28.54 Rent it from $20.82
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Description: This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive  More...

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Book details

List price: $69.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/14/2008
Binding: Paperback
Pages: 288
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.342
Language: English

This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive message.

List of Figures
List of Tables
List of Boxes
Preface
Attitudes and Persuasion
The Importance of Persuasion
The Cognitive Approach to Persuasion
The Source of Persuasive Messages: Credibility
Ethical Concerns
Preparing Persuasive Communication
Purpose and Audience
Organization: Structuring the Message
Substance: Support for Your Ideas
Symbols and Style
Hostile, Apathetic, Motivated, and Multiple or Mixed Audiences
Theories of Persuasion
Consistency Theories of Attitude Change
Social Judgment/Involvement Theory
Theory of Reasoned Action
Critical Consumers of Persuasive Messages
Persuasion in Advertising
Persuasion in Political Campaigns
References
Index

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