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Exploring Electronic Media Chronicles and Challenges

ISBN-10: 1405150556
ISBN-13: 9781405150552
Edition: 2007
List price: $47.95 Buy it from $3.00
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Description: Exploring Electronic Media is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put  More...

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Book details

List price: $47.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/16/2007
Binding: Paperback
Pages: 296
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.924

Exploring Electronic Media is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject.Covers the historical influences and contemporary issues in programming, technology, regulation, and the business of media.Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape.Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems.Considers the future and great potential in this ever-changing field.

Louis A. Day is an expert in media law and ethics. His background includes experience as a television and radio news reporter, writer, and editor, and two years in public information with the U.S. military. He teaches both graduate and undergraduate courses at Louisiana State University.

Illustrations
About the Authors
Preface
Acknowledgments
Bringing Electronic Media into Focus
Components of Communication
Communications Vehicles
The Broadcast and Nonbroadcast Electronic Media
Obtaining Feedback
Local/Network Dynamics
Chapter Rewind
Self-Interrogation
Notes
Chronicles
Technological Chronicles
Early Communications Breakthroughs
Radio's Wireless Ancestors
Attaining Radio
Channels and the Electromagnetic Spectrum
Television Broadcasting
Electronic Recording - Audio
Electronic Recording - Video
Cable Television
Satellite Technology
Analog vs. Digital
Digital Television
Chapter Rewind
Self-Interrogation
Notes
Content Chronicles
Broadcasting: Stumbling upon a Business
Radio's Gilt-Edged Years
Post-War Adaptations
Radio's Second Half-Century
Video Enters the Living Room
Television at Center Stage
Content for the Second and Third Screens
Chapter Rewind
Self-Interrogation
Notes
Regulatory Chronicles
Early Electronic Media Regulation
Radio Regulation's Foundation in the United States
Administrative Structure for Broadcast Regulation
Television and Technological Standards
The Structure of the Industry
Content Regulation
Political Programming and the Public Sphere
Policing New Technologies
Chapter Rewind
Self-Interrogation
Notes
Business Chronicles
The Mass Audience
The Rise of the Network Model
Cable Flexes Its Muscles
New Technologies Change the Business
Vertical Integration as a Survival Strategy
A Smaller Slice of a Larger Pie
Chapter Rewind
Self-Interrogation
Notes
Challenges
Technological Challenges
Changes to Traditional Media
Device Convergence
The Internet and Broadband
Internet Applications
Future Communication Technologies
Chapter Rewind
Self-Interrogation
Notes
Content Challenges
The Consumer-Centric Cosmos
Contemporary Audio Programming
A Video Programming Overview
Video News Issues
The Incredible Sports Hulk
Reality Vehicles and Product Placement
The Ethnic and Global Dimension
Chapter Rewind
Self-Interrogation
Notes
Regulatory Challenges
History's Legal Lessons
Beyond Broadcasting: Laws for New Media
Convergence and the Legal Landscape
The State of Electronic "Free Speech"
Chapter Rewind
Self-Interrogation
Notes
Business Challenges
Feeding the Media Machine
Partners and Joint Ventures
Consumers and Advertisers
Restructuring the Media Landscape
Living in a Personal Media World
What's Ahead
Chapter Rewind
Self-Interrogation
Notes
Index

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