Bridging the Gaps in Global Communication

ISBN-10: 1405144122
ISBN-13: 9781405144124
Edition: 2006
Authors: Doug Newsom
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Description: This text examines the factors that are influencing cross-cultural communication, combining practical, philosophical, & theoretical approaches to various types of interaction. It provides the reader with the framework necessary for understanding the  More...

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Book details

List price: $52.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/27/2006
Binding: Paperback
Pages: 164
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English

This text examines the factors that are influencing cross-cultural communication, combining practical, philosophical, & theoretical approaches to various types of interaction. It provides the reader with the framework necessary for understanding the implications of international & intercultural communication.

Doug Newsom, Ph.D., APR and Fellow Public Relations Society of America (PRSA) is a Texas Christian University professor emerita of The Schieffer School of Journalism and the senior co-author of THIS IS PR AND PUBLIC RELATIONS WRITING. She also is the co-author of three other books and the author of another two, as well as the author of four current book chapters. She is former member of the Commission on Public Relations Education, former chair of PRSA's College of Fellows and is a past chair of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been president of the Association for Education in Journalism and Mass Communication, Southwest Education Council for Journalism and Mass Communication, Texas Public Relations Association, and both the Dallas and Fort Worth chapters of PRSA. Dr. Newsom has been national faculty advisor to PRSSA. She has been head of the PR Division of AEJMC and served as chair of its former division heads. Awards include the Institute for Public Relations' Pathfinder, PRSA Outstanding Educator, Public Relations Foundation of Texas's Educator of the Year Award, Texas Public Relations Association's Golden Spur, the Association for Women in Communications Headliner, and in 2010 she was named to the Hall of Excellence of TCU's Schieffer School of Journalism. She has served Fulbright teaching appointments in India and Singapore; given workshops in South Africa, Hungary, Bulgaria, Poland and Vanuatu; and taught in Latvia and England. She has been chair of the Fulbright discipline committee, served 18 years on a gas research institute's advisory council and was one of the first women elected to the board of a publicly held company, she was the first woman elected to the board of ONEOK where she served 24 years until reaching mandatory retirement age. Currently, her volunteer public relations work is for Rotary International.

Preface
List of Figures
Global Sources and Systems of Communication: Concepts, Economics, and Politics
Organization of Information
Sources of Information
Interpersonal channels
Extrapersonal relationships, usually public ones
Systems of Communication
Mass communication
Organizational: profit and nonprofit
Summary
Concepts
Information for Individual Decision Making
Information for Communal Decision Making
Thinking Differently and Avoiding Assumptions
Summary
Politics
Government Structure
Institutional Freedoms
Individual Freedoms
Summary
Economics
Commercially Based Economies (Competitive)
Government-based Economies (Supportive)
Summary
Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics
The Cultural Context in which Information Is Received, Interpreted, and Understood
Nonverbal Interaction: Action, Sound, and Silence
Music
Dress
Food
Expressions
Summary
Theories of Signs and Language
Signs
Gestures
Public information signs
Symbols
Logos
Advertising
Signs as Persuasive Images
Language
Semantics
Syntactics
Pragramatics
Summary
Theories of Symbolic Interaction, Structuration, and Convergence
Application
Limitation
Summary
Theories of Discourse
Agenda Setting on a Global Level
Speech-act Theory
Summary
Frames of Reference
Attachment of Meanings
Experience
Living in Two (or More) Cultures
Summary
Ethical Issues
Sensitivities
Interpretations
Summary
Legal Issues
Government
Religion
Summary
The Roles of Advertising and Public Relations
Advertising
Illustrations
Product information
Public Relations
Policies
Practices
Summary
Miscommunication and Consequences
Mass Communication/Editorial Content
Commercial/Promotional Content
Summary
Developing a Worldview
Personally
Professionally
Summary
References
Index

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