Global Dimensions of Ecommerce

Name: Global Dimensions of Ecommerce
Availability: OutOfStock
ISBN: 9781405126168

ISBN-10: 1405126167

ISBN-13: 9781405126168

Edition: 2011

Authors: Saeed Samiee

List price: $24.99

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An introduction to the domain of global eCommerce, this title describes emerging patterns of eCommerce and its impact on contemporary business models.

Book details

List price: $24.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Binding: Paperback
Pages: 224
Size: 6.69" wide x 9.84" long
Language: English



Introduction and background regarding the Internet, World Wide Web, and eCommerce from both domestic and international perspectives


The domain of eCommerce


Different approaches and ecommerce uses by firms


Practical examples from each category


The internationalization of firms: export stages models, resource-based and co-alignment theories, and the 'born global' concept and their application to international eCommerce


Student questions and summary


Examines external and internal variables that influence the adoption and use of eCommerce internationally


The necessary competencies that drive eCommerce in a global context are discussed


Student questions and summary


International infrastructure and the legal environment of eCommerce; comparative examples


Student questions and summary


Exporting and the Internet: firms' approaches and uses of the Internet for exporting and export-related activities


Questions, summary


eCommerce as means of managing the firm's global supply chain, with reference to current practices of large MNCs


Questions, summary


eCommerce and international marketing strategies


This chapter focuses on key strategic approaches and issues in international marketing that influence eCommerce


The discussion will center on the relevance of strategy standardization versus adaptation, country of origin, and pricing and promotion issues


Questions; assignment; summary


The role of the Internet and eCommerce in less developed, emerging, and developed nations


Some failures and successes in eCommerce


Some successful examples of global eCommerce


The global context of eCommerce


Questions, summary


The future of eCommerce as a global medium of exchange is discussed, with Questions and Further Reading