Strategic Management of Health Care Organizations

ISBN-10: 1405124326
ISBN-13: 9781405124324
Edition: 5th 2005 (Revised)
List price: $109.95 Buy it from $3.00
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Description: The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care. Demonstrates how strategic  More...

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Book details

List price: $109.95
Edition: 5th
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/21/2005
Binding: Hardcover
Pages: 904
Size: 7.75" wide x 9.75" long x 2.25" tall
Weight: 4.092

The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care. Demonstrates how strategic managers may become strategic thinkers Shows how to develop and document a plan of action through strategic planning Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis. Provides strategic momentum "maps" and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives Appendix A has been revised to match new strategic thinking and implement the strategic momentum model Contains 8 new cases plus 4 completely updated classics. A designated textsite featuring an Instructor's Manual, downloadable exhibits from the text, and sample chapters is also available at www.blackwellpublishing.com/swayne.

Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations , is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice, and the campaign board for the United Way of Central Carolinas.

The nature of strategic management
Understanding and analyzing the general environment and the health care environment
Service area competitor analysis
Internal environmental analysis and competitive advantage
Directional strategies
Developing strategic alternatives
Evaluation of alternatives and strategic choice
Value adding service delivery strategies
Value adding support strategies
Communicating the strategy and developing action plans
Analyzing strategic health care cases
Oral presentations for health care professionals

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