Exploring Digital Workflow

ISBN-10: 1401896545
ISBN-13: 9781401896546
Edition: 2006
Authors: Penny Ann Dolin
List price: $77.95
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Description: Exploring Digital Workflow presents a clear and concise introduction to developing the strategic workflow processes needed to effectively manage and deliver creative content today. From formatting data for delivery to managing cross-media projects,  More...

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Book details

List price: $77.95
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 12/23/2005
Binding: Mixed Media
Pages: 256
Size: 8.00" wide x 9.50" long x 0.50" tall
Weight: 1.298
Language: English

Exploring Digital Workflow presents a clear and concise introduction to developing the strategic workflow processes needed to effectively manage and deliver creative content today. From formatting data for delivery to managing cross-media projects, this timely text combines valuable information on workflow techniques with insight and recommendations from some of the top names in the industry. Coverage includes digital workflow for print and the web, metadata, PDF, XML, automation, scripting, and project management?all presented in a way that is accessible to content creators at all levels. Armed with the knowledge in this information-packed resource, designers and content creators can make the transition from working harder to working smarter.

Preface
Content Is King
What Is Content?
What Is Digital Data?
What Is Digital Workflow?
Where's My Stuff? Digital Asset Management
Managing Your Assets
Organizing Your Stuff
The Nuts and Bolts
The Speed of Your Computer
The Memory in Your Computer
Storing Your Stuff
Platforms
Servers and Networks
Networking Standards, Topology, and Bandwidth
Summary
In Review
Digital Content for Print & Web
The Vocabulary of Print
Samples, Dots, Spots, Pixels, and Lines
SPI
PPI
DPI/LPI
So, Why Does This Matter?
PostScript
So, Why Does This Matter?
Color
Profiles
So, Why Does This Matter?
Getting It Out of the Computer
Preflight
What Preflight Prevents
Getting Organized
Packaging It All Up
Submitting Your Files
Publishing to the Web
To Code or Not to Code
Exporting Your Print Job to the Web
Keeping It All Straight
Summary
In Review
Exercises
PDF: Print to Rich Media
The Birth of PDF
So, What Exactly Is a PDF?
Advantages of PDF
The X in PDF/X
Preparing Your PDF/X File
Fonts, Again
Rich Media PDF
A Rich Media Magazine
Summary
In Review
Exercises
XML, Metadata, & More
XML
XML Conversion
Metadata
More Than the Web
Metadata Palette
Metadata at the System Level
XMP
Summary
In Review
Exercises
Automation and Scripting
Automating Content Creation
JDF
Application-Based Automation
AppleScript
How It Works
Scripting Resources
Other Scripting Possibilities
Versioning
Summary
In Review
Exercises
Project Management: Mapping and Tracking
What Is Project Management?
Logistics
Mapping
Software for Flowcharts
Scheduling and Estimating
Gantt Chart
Tickler Files
Managing a Project
Care and Feeding of Your Client
Summary
In Review
Exercises
Making It All Work
Content Creators
Brian Drake
Shannon Ecke
Kathleen Evanoff
Those That Hire
Morgan and Company
PrimeView LLC
Moses Anshell
Those That Get The Files
Frontend Graphics
LAgraphico
Summary
In Conclusion
Night of the Living Page
Appendix
Aquent's Approach to Skill Assessments
Graphics Communications Industry Glossary
Index

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