Graphic Design Solutions

ISBN-10: 1401881548
ISBN-13: 9781401881542
Edition: 3rd 2006 (Revised)
Authors: Robin Landa
List price: $189.95
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Description: Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to  More...

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Book details

List price: $189.95
Edition: 3rd
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 4/27/2005
Binding: Paperback
Pages: 448
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.948

Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media?including print, Web, television, and unconventional formats?helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today?s world.

Foreword
Preface
Acknowledgments
Introduction
Objectives
Defining graphic design
The graphic designer's job
The design procedure
Critique guide
Looking at the illustrations
Fundamentals of Graphic Design
Objectives
Formal Elements
Line
Shape
Color
Suggestions
Value
Texture
Format
The Principles of Design
Balance
Emphasis: focal point and hierarchy
Rhythm
Unity
The Manipulation of Graphic Space
Positive and negative space
Illusion
Exploring lines
Creating illusion with lines--a warp
Designing shapes
Shape
Use of color in graphic design
Hue analysis
Low contrast and high contrast
Value scale
Rubbings and blottings
Creating visual textures
Rectangular formats
Designing in different shape formats
Creating a balanced design
Destroying symmetry and retaining balance
Creating a focal point
Creating a visual hierarchy
Creating rhythm
Rhythm
Using alignment to achieve unity
Achieving unity
Positive and negative space
Letterforms as positive and negative spaces
The picture plane
The illusion of spatial depth
Overview of Graphic Design
Objectives
Four components of graphic design solutions
Strategy
Concept
Suggestions
Design
The graphic elements
Suggestions
Craft
Suggestions
Critique guide revisited
The design profession
Designing With Type
Objectives
Message, audience, and format
Letterforms
Nomenclature
Typographic measurement
Basic type specifications
Classifications of type
Suggestions
Type and visuals
The principles of design and type
Type and expression
Designing with type
Tips from designers
Design your name
Design a poster entitled "Taking a Stand"
Expressive typography
All type
Layout
Objectives
Layout
The grid
Designing with a simple grid
Design a magazine spread
Logos, Symbols, Pictograms, and Stationery Systems
Objectives
Logos
Suggestions
Symbols
Suggestions
Pictograms
Suggestions
Stationery
Suggestions
Examples of logos
Logo design
Building an image making vocabulary--xerography
Symbols
Symbol design
Building an image making vocabulary--printmaking
Building an image making vocabulary--painting
Pictogram design
Designing pictograms for an airport
Stationery design (for fun)
Your own stationery design
Posters
Objectives
Posters
Suggestions
Poster design variations
Poster design for a play
Poster series
Book Jackets and CD Covers
Objectives
CD covers
Suggestions
Book jackets
Analyzing book jackets and CD covers
CD and cassette cover design
Book jacket design series
Packaging and Shopping Bags
Objectives
Packaging
Suggestions
Shopping bags
Suggestions
Redesign a package
Create a package design for a gourmet snack food
Design a packaging system for a computer mail-order company based on the world wide web
Analyzing shopping bag design
Design a shopping bag and box for a food store or company
Visual Identity and Branding
Objectives
Visual identity
Suggestions
Turn your brand into an icon!
Inventing a company name
Identifying a system
Designing a visual identity system for a pet supply store
Advertisements
Objectives
The Creative team
Types of ads
Elements of an ad
Four components of an ad
The creation of a print ad
Advertising concepts: What's the Big Idea?
Suggestions
Where do big ideas come from?
The ad campaign
Advertising stratagems
Television commercials
Critique guide
Expression
Creative approaches
Stimulation
Copy exercises
Creative writing exercise --an autobiography
Creative writing exercise --a "how-to" essay
A humorous story
Design exercises
A redo
Recognizing differences
Concept exercises
Analyzing ads
Product research
The creative team
The search for a creative visual
Get wild
The unique selling point (USP)
Varying the layout
An ad campaign
Creating a storyboard for a television commercial
Annual Reports
Objectives
Themes
Design principles
Becoming familiar with annual reports
Annual report
Web Design
Objectives
Major elements
Design considerations
Approach to Promotional sites
Becoming familiar with web sites
Web site
The Portfolio and Job Search
Objectives
Advertising portfolio
Advice from three graphic design professors
Self-promotionals
Suggestions
Project: HangTag Designs
Project: Book Jacket Series
Project: Logo
Project: Snowboards or Skateboards
Project: Brochure
Contents of a generalized graphic design portfolio
The career search process
Preparing for the interview
The interview
Graphic Design Materials, Tools, and Processes
Objectives
Tools and equipment
Papers
Drawing tools
Adhesives
Processes
Production
Glossary
Bibliography
Endnotes
Index

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