Exploring Publication Design

ISBN-10: 1401831478
ISBN-13: 9781401831479
Edition: 2006
List price: $103.95 Buy it from $12.36
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Description: Even in a digital age dominated by the Web and DVD?s, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional  More...

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Book details

List price: $103.95
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 8/18/2005
Binding: Paperback
Pages: 240
Size: 8.25" wide x 10.25" long x 0.68" tall
Weight: 1.540
Language: English

Even in a digital age dominated by the Web and DVD?s, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book?s wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.

Publication Design Within an Historical Context
The Priciples and Elements of Publication Design
Using Color Effectively
Using Type Effectively
Imagery
Page Layout
The Publication in Third Dimension
Applying Principles and Elements to Different Types of Publications
Professional Opportunities in Publication Design

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