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Long Tail Why the Future of Business Is Selling Less of More

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ISBN-10: 1401309666

ISBN-13: 9781401309664

Edition: 2008 (Revised)

Authors: Chris Anderson

List price: $19.99
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Book details

List price: $19.99
Copyright year: 2008
Publisher: Hachette Books
Publication date: 7/8/2008
Binding: Paperback
Pages: 288
Size: 5.25" wide x 8.05" long x 1.45" tall
Weight: 0.550
Language: English

Chris Anderson is Editor-in-Chief of Wired magazine and is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year award in 2006 and won the Loeb Award for the best business book in 2007. His next book, Free, was a New York Times bestseller. He lives in Northern California with his wife and five children.

Acknowledgments
Introduction
The Long Tail
The Rise and Fall of the Hit
A Short History of the Long Tail
The Three Forces of the Long Tail
The New Producers
The New Markets
The New Tastemakers
Long Tail Economics
The Short Head
The Paradise of Choice
Niche Culture
The Infinite Screen
Beyond Entertainment
Long Tail Rules
The Long Tail of Marketing
Coda: Tomorrow's Tail
Epilogue
Notes on Sources and Further Reading
Index