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Long Tail Why the Future of Business Is Selling Less of More

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ISBN-10: 1401302378

ISBN-13: 9781401302375

Edition: 2006

Authors: Chris Anderson

List price: $24.95
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Book details

List price: $24.95
Copyright year: 2006
Publisher: Hyperion Press
Publication date: 7/11/2006
Binding: Hardcover
Pages: 256
Size: 6.37" wide x 9.63" long x 0.87" tall
Weight: 0.990
Language: English

Chris Anderson is Editor-in-Chief of Wired magazine and is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year award in 2006 and won the Loeb Award for the best business book in 2007. His next book, Free, was a New York Times bestseller. He lives in Northern California with his wife and five children.

Acknowledgments
Introduction
The Long Tail
The Rise and Fall of the Hit
A Short History of the Long Tail
The Three Forces of the Long Tail
The New Producers
The New Markets
The New Tastemakers
Long Tail Economics
The Short Head
The Paradise of Choice
Niche Culture
The Infinite Screen
Beyond Entertainment
Long Tail Rules
Coda: Tomorrow's Tail
Notes on Sources and Further Reading
Index