Profitable Growth Is Everyone's Business 10 Tools You Can Use Monday Morning

ISBN-10: 1400051525
ISBN-13: 9781400051526
Edition: 2004
Authors: Ram Charan
List price: $25.00 Buy it from $0.40
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Description: The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable. For many, growth is about “home  More...

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Book details

List price: $25.00
Copyright year: 2004
Publisher: Crown Publishing Group
Publication date: 1/20/2004
Binding: Hardcover
Pages: 208
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.968
Language: English

The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable. For many, growth is about “home runs”—the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don’t happen every day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through “singles and doubles”—small day-to-day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for home runs. Singles and doubles provide the discipline of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model. Inherent in this way of thinking is the revolutionary idea that growth is everyone’s business—not solely the concern of the sales force or top management. Just as everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business. Every contact of each employee with a customer is an opportunity for revenue growth. That includes everyone from the people working in a company’s call center handling customer inquiries and complaints to the CEO. In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitable growth. For more than twenty-five years, Ram Charan has been working day in and day out with companies around the world. The ideas he has developed for solving the profitable revenue growth dilemma facing many businesses are based on personally seeing what works in real time. These are ideas that have been tested across industries and that deliver results, and they can be put to use starting Monday morning.

Ram Charan has been an advisor to CEOs & senior executives of many Fortune 500 companies including General Electric, DuPont, Citigroup, Ford & Allied Signal. Earlier in his career he was on the faculty at Harvard Business School & Northwestern University.

Introduction: How to Get More Out of What You Already Have
The Challenge of Profitable Revenue Growth
Reorient Your Thinking About Growth: Hit Many Singles and Doubles, Not Just Home Runs
How to Tell Good Growth from Bad Growth
Leadership for Growth: Confronting the Enemy Within
Accelerating Profitable Revenue Growth Through Revenue Productivity
Building a Growth Budget
Pinpointing Opportunities for Profitable Revenue Growth Through Upstream Marketing
Cross-Selling: The Art of Creating a Value Proposition
Creating the Social Engine of Revenue Growth
Converting Innovation into Revenue Growth
Conclusion: Why Growth Matters to Everyone: How to Tell if You Are in a Growth Business
Index

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