Media Now

ISBN-10: 1305633970
ISBN-13: 9781305633971
Edition: 9th 2016
List price: $172.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $172.95
Edition: 9th
Copyright year: 2016
Publisher: Cengage Learning
Publication date: 1/1/2015
Binding: Looseleaf - sheets only 
Pages: 640
Size: 8.40" wide x 10.70" long x 0.70" tall
Weight: 2.640
Language: English

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry?and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills?preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. His most recent book is Latin American Television Industries (2013), with John Sinclair. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and global television studies. He does research in Latin America, Asia, and Africa, and has taken student groups to Latin America and Asia. He has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Communications Theory, Media Industries, Chinese Journal of Communication, Journal of Latin American Communication Research, Studies in Latin American Popular Culture, Comunicacion e Cultura, and Revista Intercom. Visit Joe Straubhaar on the Web at http://rtf.utexas.edu/faculty/joe-straubhaar.

Robert Larose is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association as well as the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, "The Problem of Media Habits." Dr. Larose conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. He holds a Ph.D. in Communication Theory and Research from the Annenberg School at the University of Southern California. Visit Robert LaRose on the Web at http://www.msu.edu/~larose.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×