Launching New Ventures: An Entrepreneurial Approach

Name: Launching New Ventures: An Entrepreneurial Approach
Availability: InStock
ISBN: 9781305102507

ISBN-10: 1305102509

ISBN-13: 9781305102507

Edition: 2015

Authors: Kathleen R. Allen

List price: $285.95

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Description:

LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from…

Book details

List price: $285.95
Copyright year: 2015
Publisher: Cengage Learning
Binding: Cloth Text
Pages: 608
Size: 8.00" wide x 9.75" long x 1.00" tall
Weight: 2.640
Language: English