Media Effects Research: A Basic Overview

Name: Media Effects Research: A Basic Overview
Availability: InStock
ISBN: 9781305077478

ISBN-10: 1305077474

ISBN-13: 9781305077478

Edition: 2015

Authors: Glenn G. Sparks

List price: $152.95

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Description:

Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first-…

Book details

List price: $152.95
Copyright year: 2015
Publisher: Cengage Learning
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 1.232
Language: English