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Mktg 8 + Coursemate Printed Access Card:

Best in textbook rentals since 2012!

ISBN-10: 1285432622

ISBN-13: 9781285432625

Edition: 9th 2014

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

List price: $69.95
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Description:

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.
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Book details

List price: $69.95
Edition: 9th
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 390
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.244
Language: English