Managerial Economics: Applications, Strategies and Tactics

Name: Managerial Economics: Applications, Strategies and Tactics
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ISBN: 9781285420929

ISBN-10: 1285420926

ISBN-13: 9781285420929

Edition: 13th 2013

Authors: James R. McGuigan, R. Charles Moyer, Frederick H. Harris

List price: $310.95

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Description:

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally…

Book details

List price: $310.95
Edition: 13th
Copyright year: 2013
Publisher: Cengage Learning
Binding: Cloth Text
Pages: 832
Size: 8.50" wide x 10.50" long x 1.25" tall
Weight: 3.366
Language: English



Preface


About the Authors



Introduction



Introduction and Goals of the Firm



Fundamental Economic Concepts



Demand And Forecasting



Demand Analysis



Estimating Demand



Problems in Applying the Linear Regression Model



Business and Economic Forecasting



Managing in the Global Economy



Foreign Exchange Risk Management



Production And Cost



Production Economics



Maximization of Production Output Subject to a Cost Constraint



Production Economics of Renewable and Exhaustible Natural Resources



Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production function



Applications of Cost Theory



Pricing And Output Decisions: Strategy And Tactics



Prices, Output, and Strategy: Pure and Monopolistic Competition



Price and Output Determination: Monopoly and Dominant Firms



Price and Output Determination: Oligopoly



Best-Practice Tactics: Game Theory



Entry Deterrence and Accommodation Games



Pricing Techniques and Analysis



Organizational Architecture And Regulation



Contracting, Governance, and Organizational Form



Auction Design and Information Economics



Government Regulation



Long-Term Investment Analysis


Appendices



The Time Value of Money



Tables



Differential Calculus Techniques in Management



Check Answers to Selected End-of-Chapter Exercises


Glossary


Index


Notes


Web Appendices