Services Marketing Interactive Approach:

ISBN-10: 1285057139
ISBN-13: 9781285057132
Edition: 2013
List price: $190.95 Buy it from $46.71
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Description: Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication  More...

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Book details

List price: $190.95
Copyright year: 2013
Publisher: Cengage Learning
Binding: Cloth Text 
Pages: 320
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.408
Language: English

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

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