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Essentials of Strategic Management: the Quest for Competitive Advantage with Connect Plus

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ISBN-10: 1259280624

ISBN-13: 9781259280627

Edition: 4th 2015

Authors: John E. Gamble, Arthur A. Thompson, Margaret A. Peteraf

List price: $218.00
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Description:

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy…    
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Book details

List price: $218.00
Edition: 4th
Copyright year: 2015
Publisher: McGraw-Hill Higher Education
Publication date: 3/5/2014
Binding: Mixed Media
Size: 8.00" wide x 10.00" long x 0.60" tall
Weight: 1.606
Language: English

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market…