Birth of Korean Cool How One Nation Conquered the World Through Pop Culture

ISBN-10: 1250045118
ISBN-13: 9781250045119
Edition: 2014
Authors: Euny Hong
List price: $16.00 Buy it from $4.97
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Description: AN ENTERTAINING PORTRAIT OF 21ST CENTURY SOUTH KOREA AND HOW GANGNAM STYLE, SAMSUNG, AND K-POP TOOK OVER THE WORLDEuny Hong grew up in Gangnam, the posh Seoul neighborhood Psy is mocking in his viral sensation, "Gangnam Style".  More...

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Book details

List price: $16.00
Copyright year: 2014
Publisher: Picador
Publication date: 8/5/2014
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.550
Language: English

AN ENTERTAINING PORTRAIT OF 21ST CENTURY SOUTH KOREA AND HOW GANGNAM STYLE, SAMSUNG, AND K-POP TOOK OVER THE WORLDEuny Hong grew up in Gangnam, the posh Seoul neighborhood Psy is mocking in his viral sensation, "Gangnam Style". She knows the song's popularity is not just a fluke but rather the result of Hallyu - the Korean wave - just another sign of South Korea's increasing popularity around the world. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective soft power strategy: become a world superpower by first becoming the world's number one pop culture and technology purveyor.When Euny's family moved to South Korea from surburban Chicago in the mid 1980s, the Gangnam neighborhood was decades away from the slick, sophisticated suburb featured in Psy's song. Euny experienced severe culture shock when she was plunked down into a Confucian society where women weren't allowed to wear skirts and many households didn't have flush toilets. The ensuing years would see a rapid acceleration in South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy. The Birth of Korean Cool will explain how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. It will also reveal how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ,n' roll could come to be known for its pop music and the smart phone in everyone's pocket. Welcome to South Korea: The Brand.

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