Customer Relationship Management Concepts and Technologies

Name: Customer Relationship Management Concepts and Technologies
Price: 7.77 USD
Availability: InStock
ISBN: 9781138789838

ISBN-10: 1138789836

ISBN-13: 9781138789838

Edition: 3rd 2015 (Revised)

Authors: Francis Buttle, Stan Maklan

List price: $55.99

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Description:

This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. The key to this book's success is that it is not tied to any particular perspective, but identifies and explores four different forms of CRM: strategic, operational, analytical and collaborative. Also importantly, this is not a book about CRM technology: rather, it is about how technologies can be used to enhance the…

Book details

List price: $55.99
Edition: 3rd
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 2/2/2015
Binding: Paperback
Pages: 400
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 2.090

Stan Maklan is an experienced academic, marketer and management consultant with senior, international line management experience in blue chip consumer and business marketing companies. He is a Senior Lecturer in Strategic Marketing at Cranfield University.