Social Media Communication Concepts, Practices, Data, Law and Ethics

ISBN-10: 1138776459
ISBN-13: 9781138776456
Edition: 2015
List price: $49.95 Buy it from $34.49
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Description: In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest,  More...

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Book details

List price: $49.95
Copyright year: 2015
Publisher: Routledge
Publication date: 8/7/2014
Binding: Paperback
Pages: 268
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 1.298
Language: English

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media.

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