Masters of Disaster The Ten Commandments of Damage Control

ISBN-10: 113727896X

ISBN-13: 9781137278968

Edition: 2014

List price: $18.99 Buy it from $6.79
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Description:

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster , Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
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Book details

List price: $18.99
Copyright year: 2014
Publisher: St. Martin's Press
Publication date: 3/4/2014
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.594
Language: English

Bill Guttentag is a two-time Oscar-winning documentary and feature film writer-director. His films include the documentary feature Nanking , and the dramatic feature Live! . He was an executive producer and creator of the series Law & Order: Crime & Punishment , which ran for three seasons on NBC. He has also directed films for HBO, ABC, CBS and others. He lives with his family in Northern California, where he teaches a course at Stanford University.

George Witte is the author of two previous collections, The Apparitioners and Deniability . His poems have been published in a range of journals and anthologized in The Best American Poetry, Old Flame, Rabbit Ears , and Vocabula Bound . He received Poetry magazine's Frederick Bock prize, as well as a fellowship from the New Jersey Council for the Arts. The editor in chief of St. Martin's Press, he lives with his family in Ridgewood, New Jersey.

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