Unconscious Branding How Neuroscience Can Empower (and Inspire) Marketing

Name: Unconscious Branding How Neuroscience Can Empower (and Inspire) Marketing
Price: 7.3 USD
Availability: InStock
ISBN: 9781137278920

ISBN-10: 1137278927

ISBN-13: 9781137278920

Edition: 2014

Authors: Douglas Van Praet

List price: $18.99

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Description:

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can’t tell us because they don’t really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet…

Book details

List price: $18.99
Copyright year: 2014
Publisher: St. Martin's Press
Publication date: 3/4/2014
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.682