Mobile Influence The New Power of the Consumer

Name: Mobile Influence The New Power of the Consumer
Price: 11.04 USD
Availability: InStock
ISBN: 9781137278500

ISBN-10: 1137278501

ISBN-13: 9781137278500

Edition: 2013

Authors: Chuck Martin

List price: $28.00

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $11.04

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales…

Book details

List price: $28.00
Copyright year: 2013
Publisher: St. Martin's Press
Publication date: 6/11/2013
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.75" long x 1.00" tall
Weight: 0.946
Language: English

Meagan Johnsonis a generational expert and professional speaker.Larry Johnsonis a corporate cul ture expert and professional speaker. Together, as the Johnson Training Group, their clients include American Express, Harley-Davidson, Nord strom, Dairy Queen, and many others.Chuck Martinis the Chairman and CEO of NFI Research, a top management research firm, and a highly soughtafter speaker.Richard Guareis a neuropsychologist and the Director of the Center for Learning and Attention Disorders.Peg Dawsonis a psychologist at the Center for Learning and Attention Disorders. Together they are the authors ofSmarts(9780814414071).



Acknowledgments


Introduction



The Rise of the Mobile Shopper



The Setup: The Pre-Buy



The Move: In Transit



The Push: On Location



The Play: Selection Process



The Wrap: Point of Purchase



The Takeaway: Post-Purchase



Marketing throughout the Mobile Shopping Life Cycle


Conclusion


Appendix: Mobile Penetration Exceeds Population


Notes


Index