ROGER LEVERMORE is Lecturer in International Development, and Research Manager for the Football Industry Group at the University of Liverpool Management School, UK. He has published on sport and international relations, corporate social responsibility, national identity formation (through sport) and sport and international development. He is co-editor of Sport and International Relations . nbsp; AARON BEACOM is Senior Lecturer in Sport Policy and Programme Leader for the MA Applied Sport Development at University College Plymouth, St. Mark and St. John, UK. He has published on sports history, sport management and sport in development.