International Marketing: Strategy and Theory

ISBN-10: 1135275467

ISBN-13: 9781135275464

Edition: 5th

Authors: Sak; Shaw Onkvisit

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Description:

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research…

Book details

Edition: 5th
Publisher: Routledge
Binding: E-Book
Pages: 736