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Marketing 2014

ISBN-10: 1133939252
ISBN-13: 9781133939252
Edition: 17th 2014
List price: $235.95 Buy it from $28.00
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Description: Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a  More...

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Book details

List price: $235.95
Edition: 17th
Copyright year: 2014
Publisher: Cengage South-Western
Publication date: 1/10/2013
Binding: Paperback
Pages: 832
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.916
Language: English

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

O. C. Ferrell is the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming. He received his Ph.D. in Marketing from Louisiana State University and recently served five years as Chair of the Colorado State University Marketing Department. Dr. Ferrell has also served on the faculties of the University of Memphis, Texas A&M University, and Illinois State University. He is past president of the Academic Council of the American Marketing Association and has chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He currently serves as Marketing Ethics and Social Issues Section Editor of the Journal of Macromarketing.

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