CB5 (With Marketing Coursemate With Ebook Printed Access Card):

ISBN-10: 1133629687
ISBN-13: 9781133629689
Edition: 1st 2013
List price: $79.95
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Description: Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning  More...

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Book details

List price: $79.95
Edition: 1st
Copyright year: 2013
Publisher: Cengage Learning
Binding: Paperback
Pages: 384
Size: 8.25" wide x 10.50" long x 0.55" tall
Weight: 2.244
Language: English

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB5 brings consumer behavior to life.

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