Media Impact: An Introduction to Mass Media

ISBN-10: 1133311385

ISBN-13: 9781133311386

Edition: 2014

Authors: Shirley Biagi
List price: $200.95 Buy it from $17.41
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Description: From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.

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Book details

List price: $200.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 448
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.068
Language: English

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