Essentials of Marketing Research (with Qualtrics Printed Access Card)

Name: Essentials of Marketing Research (with Qualtrics Printed Access Card)
Price: 5.19 USD
Availability: InStock
ISBN: 9781133190646

ISBN-10: 1133190642

ISBN-13: 9781133190646

Edition: 5th 2012

Authors: William G. Zikmund, Barry J. Babin

List price: $257.95

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Description:

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Book details

List price: $257.95
Edition: 5th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 2/3/2012
Binding: Paperback
Pages: 480
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 2.068
Language: English