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MM3 (with CourseMate Printed Access Card)

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ISBN-10: 113319060X

ISBN-13: 9781133190608

Edition: 3rd 2013 (Student Manual, Study Guide, etc.)

Authors: Dawn Iacobucci

List price: $49.99
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Description:

Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.
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Book details

List price: $49.99
Edition: 3rd
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 2/17/2012
Binding: Paperback
Pages: 256
Size: 8.75" wide x 11.00" long x 0.50" tall
Weight: 1.298
Language: English

Dawn Iacobucci is the E. Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University.nbsp; Previously she was the Senior Associate Dean for Owen (2008-2010), Professor of Marketing at the Kellogg School of Management, Northwestern University (1987-2004), the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona (2001-2002), and the John Pomerantz Professor of Marketing at Wharton, of the University of Pennsylvania (2004 to 2007). She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at…    

Marketing Strategy
Why is Marketing Management Important?
Customer Behavior
Segmentation
Targeting
Positioning
Product Positioning
Goods and Services
Brands
New Products
Positioning Via Price, Place, Promotion
Pricing
Channels of Distribution and Logistics
Advertising Messages and Marketing Communications
Integrated Marketing Communications and Media Choices
Social Media
Positioning: Assessment Through the Customer Lens
Customer Satisfaction and Customer Relationships
Marketing Research Tools
Capstone
Marketing Strategy
Marketing Plans