SELL

Name: SELL
Price: 4.83 USD
Availability: InStock
ISBN: 9781133188322

ISBN-10: 113318832X

ISBN-13: 9781133188322

Edition: 3rd 2013

Authors: Ramon A. Avila, Raymond W. LaForge, Thomas N. Ingram, Charles H. Schwepker, Michael R. Williams

List price: $79.95

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Description:

Designed for today's students in every detail, SELL 3 was developed from nearly 200 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price.

Book details

List price: $79.95
Edition: 3rd
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 4/25/2012
Binding: Paperback
Pages: 304
Size: 8.50" wide x 10.80" long x 0.60" tall
Weight: 1.738
Language: English




Overview of Personal Selling



Building the Trust and Sales Ethics



Understanding Buyers



Communication Skills



Strategic Prospecting and Preparing for Sales Dialog



Planning Sales Dialog and Presentations



Sales Dialog: Creating and Communicating Value



Addressing Concerns and Earning Commitment



Expanding Customer Relationships



Adding Value: Self-Leadership and Teamwork



Sales Management and Sales 20