Inbound Marketing, Revised and Updated Attract, Engage, and Delight Customers Online

Name: Inbound Marketing, Revised and Updated Attract, Engage, and Delight Customers Online
Availability: InStock
ISBN: 9781118896655

ISBN-10: 1118896653

ISBN-13: 9781118896655

Edition: 2nd 2014 (Revised)

Authors: Brian Halligan, Dharmesh Shah

List price: $18.99

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Description:

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing, Revised and Updated is a how-to guide to getting found via Google, the blogosphere, and social media sites with new insights on email marketing, marketing worflows, smart content, landing pages, and social tools in addition to social media. The rules of marketing have changed, and your business can benefit from this change.…

Book details

List price: $18.99
Edition: 2nd
Copyright year: 2014
Publisher: John Wiley & Sons, Limited
Publication date: 10/21/2014
Binding: Paperback
Pages: 224
Size: 5.90" wide x 8.80" long x 0.80" tall
Weight: 0.814
Language: English