Marketing Research:

ISBN-10: 1118808843
ISBN-13: 9781118808849
Edition: 2014
List price: $252.80 Buy it from $92.31 Rent it from $21.92
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Description: In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the  More...

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Book details

List price: $252.80
Copyright year: 2014
Publisher: John Wiley & Sons Inc
Binding: Paperback
Pages: 704
Size: 8.25" wide x 10.00" long x 1.00" tall
Weight: 2.662
Language: English

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.  

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