Tourism Management

ISBN-10: 1118644816

ISBN-13: 9781118644812

Edition: 5th 2014

List price: $149.95
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Description:

In 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.   Tourism Management fifth edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force.   This fifth new edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers.    Special features in each chapter also continue to highlight how innovative technologies can be utilised in the interests of resilient and sustainable tourism. Social media, for example, has attained a degree of importance as a democratic marketing vehicle that could not have been foreseen even a few short years ago.   Tourism Management fifth edition builds on its long-held reputation for providing students with a strong pedagogical application of the economic, sociocultural and environment impacts of tourism. The title's twelve chapters constitute a logical introduction to the tourism sector aligning with a typical university semester. It prepares students with exposure to the latest industry and research developments, in turn building their capacity as the successful tourism managers of the future. In 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.   Tourism Management, 5th Edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force.   This new 5th Edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers.    Special features in each chapter also continue to highlight how innovative technologies can be utilised in the interests of resilient and sustainable tourism. Social media, for example, has attained a degree of importance as a democratic marketing vehicle that could not have been foreseen even a few short years ago.   Tourism Management, 5th Edition  builds on its long-held reputation for providing students with a strong pedagogical application of the economic, sociocultural and environment impacts of tourism. The title's twelve chapters constitute a logical introduction to the tourism sector aligning with a typical university semester. It prepares students with exposure to the latest industry and research developments, in turn building their capacity as the successful tourism managers of the future.  
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Book details

List price: $149.95
Edition: 5th
Copyright year: 2014
Publisher: John Wiley & Sons Australia, Limited
Publication date: 3/4/2014
Binding: Paperback
Pages: 448
Size: 7.00" wide x 9.50" long x 1.00" tall
Weight: 2.024

Patricia M. Sias is Professor of Communication in the Edward R. Murrow College of Communication at Washington State University. Her research centers on workplace relationships. She has published articles in and served on the editorial boards of a variety of academic journals including Communication Monographs, Human Communication Research, Management Communication Quarterly, Western Journal of Communication, Communication Quarterly, and Journal of Applied Communication Research. She served as Secretary and Chair of the Organizational Communication Division of the National Communication Association. She has won numerous awards for her research including the W. Charles Redding Outstanding Dissertation in Organizational Communication Award from the International Communication Association, several Top Paper awards from the National Communication Association, and the Distinguished Faculty Achievement Award from the Washington State University College of Liberal Arts.

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